Yurui Communication Lab may seem a bit mysterious in some points. Here, we hold researches to create a creative communication space where people could experience and enjoy nexus of discoveries. In this session, we look at one of our cooperative studies conducted with the world's biggest, but one of the most boring minded consulting firm, Accenture. Our fun talking sessions will put focus onto funny, exciting, and unexpected cases of Accenture's organization communication and aims to dig in further into our study of innovative organization communication.