Although the brain is literally one of the most familiar subjects of research, it is still wrapped in a veil of mystery. However, thanks to the development of neuroimaging techniques, we are discovering the brain's mechanism little by little. At the Aoyama Research Lab, we use the latest instruments to find out how the system works with the goal of applying neural information to VR/AR techniques, media, and health. In this Pitch, we will provide opportunities for visitors to think about the future of neuroscience, along with our latest findings.