Visual information is the significant sensory information that is directly related to competitive performance among athletes. Recently, it is possible to measure the eye movements of athletes during the performance, and is predicted that the relationship between performance and the visual information is greatly contributed not only to gaze direction but to visual characteristics. Therefore, we will presume the attention state of athletes from the perspective of eye movements by using mind-using technique and will exhibit the features and mechanisms of visual search activities of athletes.
Nowadays, the number of e-sports players exceed 1 million and is still growing rapidly in the world; however much researches have not been done yet. Therefore, we found novelty in this field and will investigate the features of experts and non-experts from the perspective of eye movements. Also, we are focusing on non-cognitive skills among e-sports and trying to create new evaluation criteria. We are now involving not only the plays of eFootball, eBaseball and eDriving, but also elderly and will exhibit these researches.
In this project, we are focusing on the online sales advertisement of colored contact lenses and aiming to identify what is an effective advertisement to raise awareness of them among customers. We are now trying to identify the customers impression on advertisement by using subjective evaluation method such as semantic differential method, and are also focusing on eye movements as well. This years exhibition will be about the result of impression evaluation.