Session No. : S-18

Presentation Group : Shinichi Ueyama

Presentation Representative : Shinichi Ueyama

In search of the winning formula for cosmetics industry -Result of real management consulting project by student team-


Laboratory of Prof. Ueyama provides real management consulting practice to various private companies. In this session, we will invite a CEO of cosmetics company which was our “client.” Through discussion with her, we will discuss about the strategic opportunities and issues of the industry and unveil the essence of management consulting.


  • Akemi Tsuneyoshi
    Representative Director, t-agent,Inc.
  • Ryuhei Ogi
    Sales Planning Department Manager, t-agent, Inc
  • Shinichi Ueyama
    Professor, Faculty of Policy Management
  • Ryoko Gosya
    Undergraduate Student, Faculty of Policy Management
  • Rei Hirahara
    Undergraduate Student, Faculty of Policy Management