Booth No. : P04

Presentation Representative : Heizo Takenaka

Person in Charge of the Project : Masanao Takeyama

Global Security Research Institute
Developing a service innovation method based on design discourse


This project aims at developing a method for applying the approach of Design-Driven Innovation originally introduced by Roberto Verganti to designing a new service. In particular, it introduces a procedure to change drastically the meaning of an existing service and then explores the possibility to spread an idea to realize the meaning change using cultural prototyping.