Booth No. : A61

Presentation Representative : Masaki Suwa

Person in Charge of the Project : Taisho Matsuguma

Masaki Suwa Laboratory
What do you see in this?


We encounter many pictograms every day, for example in schools, in trains, in hospitals, in shopping mall and on streets. A pictogram is designed to tell a specific message. However, if we see it not as an already-designed sign but as an “unfamiliar” object, by changing viewpoints, we would be able to notice so-far unheeded visual aspects and associate it with brand-new meanings. This project is a self-training as well as an experiment to foster the ability to see new and unexpected meanings in familiar pictograms from new viewpoints.