Booth No. : A61

Presentation Representative : Masaki Suwa

Person in Charge of the Project : Taisho Matsuguma

What do you see in this?

We encounter many pictograms every day, for example in schools, in trains, in hospitals, in shopping mall and on streets. A pictogram is designed to tell a specific message. However, if we see it not as an already-designed sign but as an “unfamiliar” object, by changing viewpoints, we would be able to notice so-far unheeded visual aspects and associate it with brand-new meanings. This project is a self-training as well as an experiment to foster the ability to see new and unexpected meanings in familiar pictograms from new viewpoints.